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Amsterdam's 'Nightlife Mayor' Wants To Revolutionize The Future Of Los Angeles Nightlife
Back in September, California lawmakers corked Senate Bill 384, a proposal to extend bar operating hours until 4 a.m. Some of the document's primary arguments highlighted a potential economic boost for local vendors as well as preventing young adults from moving to unsafe or illegal spaces after venue closing hours.
But this isn't the end of the road, especially if Mirik Milan, former party promoter turned Amsterdam's "Nightlife Mayor" in 2012, is able to introduce the central European hub's realistic and successful policies to L.A. officials. Admittedly, Milan, whose radical nightlife project has influenced many of the world's major party meccas such as London, Berlin and, most recently, New York City, understands "Los Angeles is a tough city to crack." So, he can't do this alone.
During a recent trip to Southern California, Milan met with many nightclub operators and nightlife influencers in the L.A. area as well as the city's Mayor of Economic Development to begin inaugural conversations. Part of his week-long visit included a panel chat with prominent L.A. night figures David Ambrose, President of Los Angeles Planning Commission; Elizabeth Peterson, CEO of Elizabeth Peterson Group and A Club Called Rhonda co-founder, Loren Granich. The room filled to capacity with journalists, dance music tastemakers and nightlife enthusiasts seemed overwhelmingly on board to move forward with this push to put Los Angeles on the map of must-visit global nightlife destinations and to create a cohesive working relationship between municipality and venue operators and promoters.
Before the open forum discussion at local venue Neuehouse, Milan dropped by Billboard to expand upon the reception of his introductory visit, limiting policing, cost effective methods for taxpayers, and even a more realistic approach to inevitable alcohol and drug use inside clubs.
How did you get involved as "Night Mayor" of Amsterdam?
I was elected in 2012, back then it was voluntary position. The title of "Night Mayor" was already there for more than ten years but it was never really taken seriously, it was more like a cool title people gave. I'm the eyes and the ears of the Mayor by night, we work really closely with his office and his door is always open to us so this gives us lots of access to make sure the right people are at the table when these decisions are made. What we do is city planning at night, which is a field that is pretty new actually. The knowledge of the good operators of the city is at the table when these decisions are being made so that City Hall isn't policing their failures.
How did you get officials to take the nightlife's importance and benefit seriously?
When I started, I immediately understood if you want to have real impact in the city -- I think we're always fighting for getting acknowledgement, for the cultural and creative value that our subculture of nightlife creates for the city. What we want to do is influence the system-making on a higher level. I felt we needed to create this independent, not-for-profit outfit. Make it really transparent and really try to get the nightlife scene and operators unified and working together, to come together with a shared vision and propose this to city hall to also get their support. We really work as an advocate for nightlife, but we're also a partner of City Hall as well.
You can read Milan's full interview with Billboard Magazine here.
The International Nightlife Association offers the Mayor of Adeje all its support in the Butterfly nightclub case, with the aim of trying to avoid future cases such as the one occurred.
The implementation of the international safety seal "International Nightlife Safety Certified" will be proposed to the nightlife venues in the area.
In the wake of the unpleasant incident that occurred early Sunday at the "Butterfly" club in Adeje, Tenerife (Spain), when the floor of the venue gave way and 40 people fell onto the ground floor, the International Nightlife Association, through its member association in Spain (Spain Nightlife), wants to send a message of support to the injured in the incident and also to the Mayor of Adeje. In these complicated moments, the International Nightlife Association and Spain Nightlife, is offering the Mayor of Adeje all its knowledge, means and tools available to try to prevent incidents like these from happening again. In this sense, the International Nightlife Association, being aware of the difficulty of being able to detect in advance a problem like the one affecting the foundation of the affected nightclub, plans to offer the Mayor of Adeje, Mr. José Miguel Rodríguez, the possibility of implementing the international safety seal, “International Nightlife Safety Certified”, in the nightclubs. The International Nightlife Association has been developing said seal for 4 years with the support of the United Nations World Tourism Organization, with the aim of improving security in nightlife establishments. The meeting has already been requested and could be held in the next upcoming days.
The international distinction referred to works like an international license would, considering it requires the fulfillment of a series of specific safety requirements for the nightlife sector that are homogeneous for everyone. This seal has two categories, the "Basic" and the "Premium", the second being more demanding in terms of requirements to be met, but both incorporate an inspection protocol that allows improving the safety and security of nightlife establishments as well as distinguishing between those venues who bet for safety in a clear and open way, of those who do not. The seal not only promotes the passive safety of users but also active safety and protects them from very diverse possibilities. Recently, at the 4th International Nightlife Congress held in Ibiza this past October, the "International Nightlife Safety Certified" seal was presented and all the guest speakers, among whom, the Director of Affiliated Members of the United Nations World Tourism Organization –Mrs. Yolanda Perdomo- agreed that said seal is the best bet for the prevention of incidents in nightlife establishments worldwide. In addition, this seal obtained the Golden Moon Award in the category “Best Safety Action” as the best initiative in this matter.
Search for New York City’s First-Ever Nightlife Mayor Underway
New York is joining the ranks of major European cities as it looks for its first-ever “nightlife mayor,” a liaison between the city’s booming nightlife industry and community residents.
At the end of September, Mayor Bill de Blasio signed legislation sponsored by Brooklyn Councilman Rafael Espinal creating the Office of Nightlife. The senior executive director of that office — the “nightlife mayor” — would work with the mayor’s Office of Media and Entertainment (MOME). A nightlife task force will survey the scene — bars, music venues and restaurants — manage daily operations and issue recommendations.
Espinal said that nightlife had a significant impact on his life when he was in his 20s and that the new position is inspired by Amsterdam’s night mayor, a position held by Mirik Milan since 2012. He noted that Amsterdam has seen a 30 percent decrease in noise complaints and nightlife-related crime since getting a night mayor.
“The idea is that a lot of the issues that the industry faces is, one, over-enforcement by city agencies and then, two, adversarial relationships with the local community,” he said. “So we can find an avenue where we can create a dialogue, help bring nightlife into the conversation of city planning and open dialogues between the community and the businesses and be able to reduce the amount of noise complaints and the amount of quality of life complaints the city receives.”
Nightlife Industry Gets A Voice
The office — which has a $300,000 budget — will function as a liaison between the nightlife industry, residents and the city government to make sure health and safety regulations are followed and bolster relations between nightlife establishments and the neighboring community.
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A 12-member Nightlife Advisory Board will make recommendations on issues and trends pertaining to challenges business owners deal with, public safety issues, zoning and other community-oriented concerns and share them with the mayor and the Council 18 months after the law goes into effect.
The mayor’s office said many people have applied for the position but that neither the names of candidates nor the number of applicants are public information yet and that the salary likely will be $130,000. Eligibility requirements include at least five years of experience working closely with the nightlife or music industry, with city government regulations governing the nighttime economy or health and public safety and understanding city politics and government structure.
“Nightlife is part of the soul of our city,” Ben Sarle, a mayoral spokesman said. “The musicians, artists and entrepreneurs that make up this community are crucial not only to our culture, but our economy. We are thrilled to launch our new Office of Nightlife which will help coordinate the businesses, communities and city agencies to help New York City’s nightlife industry prosper and ensure it works for all New Yorkers.”
A recent MOME report found that the city is home to one of the world’s largest and most influential music ecosystems, supporting about 60,000 jobs, accounting for roughly $5 billion in wages and generating a total economic output of $21 billion in business revenues and self-employment receipts. It also found that local artist communities, mass music consumption, the global recording business and infrastructure and support services are directly responsible for about 31,400 jobs, $2.8 million in wages and $13.7 billion in economic output.
Espinal said hundreds of people have applied for the job, including from community boards, the artist community, industry folks and business owners as well as artists who are flame throwers, dancers and musicians. He said he would prefer someone from outside city agencies and the administration.
He noted that the city has seen a 20 percent decrease in the number of music venues over the last 15 years and that that stems from city enforcement and displacement because of real estate.
“There’s a lot of concern from the community that this office would only be an office that’s going to help the nightlife community and that perception has to be erased because this is an office that is supposed to help all communities,” he said.
In November 2016, London Mayor Sadiq Khan appointed its first “night czar.” The French cities Paris and Toulouse, Swiss city Zurich and Cali, Colombia, also have night mayors. In July, Orlando hired its first “night manager” and Iowa City selected its first night mayor in April. And in November 2015, the Pittsburgh introduced a nighttime economy coordinator.
Lutz Leichsenring, a spokesman for Berlin’s Club Commission, met with Espinal, de Blasio, the city’s Cultural Affairs Department and MOME in early September to introduce the Creative Footprint project, a nonprofit initiative that aims to “protect creative space and artistic freedom through civic engagement.”
He spoke to them about the importance of affordable spaces and looking at regulations.
“Regulation in nightlife is always hurting creatives,” Leichsenring said. “For instance, Berlin is a 24-hour city since 1949 so we don’t have restrictions on how long you run your venue.”